Delirium Propaganda

AOL is planning to buy the Quigo Ad network for around $300 million. This strategic move by the Time Warner Company is a clear demonstration that it intends on competing with Google and Yahoo in the online advertising arena.

Lately the online advertising companies have been on the buzz radar for many reasons. Just a few days ago Specific Media announced it had received a $100 million investment by private equity firm Francisco Partners. This isn’t an isolated case, many of the top ad networks are demonstrating a clear trend, a capacity for outstanding growth.

Just like the old saying says “you need money to make money” and from the looks of things the internet advertising isn’t an exception. The market is starting to look rather overcrowded with all the Affiliate programs so one has to wonder if there is room for more competitors.

[tags] Google, Yahoo, Specific Media, Affiliate programs, AOL [/tags]