Archives for Search Engines category
Posted on 2011 under Search Engines |
Change Your Mindset
Generally, good search results rankings which have STAYING POWER tend not to happen overnight. While there’s always likely to be new tricks that individuals discover to temporarily fool the various search engines into ranking them higher within the short-term, from my experience these never last long and you find yourself getting penalized. Here’s what usually happens. You enjoy a great burst of traffic. The major search engines decide what is going on on. They tweak their system to whack your site for taking part in this foolish game after which you’re banned or severely demoted. Once this happens, it’s really hard for getting them to “love” you again.
I always encourage my clients to think more when it comes to 3-6 month time horizons. In other words, use methods that will take a bit of longer (3-6 months) but as soon as you achieve those higher rankings it truly is according to something REAL plus your improved rankings may have more staying power.
Don’t Accidentally Spam the Search Engines
Over time, I’ve had many new clients mentioned me who accidentally got their websites banned or severely demoted because they accidentally spammed the search engines. Usually they were just following bad advice and had no intention of doing anything wrong.
Your best guard against that is using common sense. Prior to tackle any new tactic for improving search engine optimization traffic, ask yourself if this are some things the major search engines would see as “natural” – another accepted term for it can be “organic.” Don’t do crazy things that get the major search engines to flag you for an unnatural pattern.
Don’t Overdo A Good Thing Even If It Works
This is the common way people enter trouble. They find some method that basically generally work. Maybe it got them listed on the initial page results for any key phrase they were targeting. So what do they are doing? They are going to town replicating the heck from it – and THIS is what gets them into trouble. The major search engines sense it for unnatural pattern and demote them.
Let me provide you with a superb example. People discovered that it wasn’t just perform properly links (link popularity) however the words inside links that engines like google useful to rank them. Oh boy, people thought and so they went out and began using their target phrase in EVERY SINGLE LINK they got. Guess what happened? They got their websites severely demoted.
Update Your Website At Least Once a Week
Search engines like google and yahoo are programmed to favor sites which might be constantly updated. They prefer to see websites grow naturally over time. Tweaking existing pages and adding new pages over a frequent basis is a good way for getting search engines like google to note you and “love” you.
I need to stress that you do not need so as to add a bunch of pages abruptly and leave your website to stagnate over the following several months. The search results spiders will discover your big update after which get back check you out again and again. If the site never changes subsequently, there’s a good chance you will not rise from the rankings. It’s actually better to sprinkle those new pages in over time if possible… or alternately, follow up an appreciable update with smaller updates over time.
The Fact that One-way Links
Folks are obsessive about getting more links. This has made various varieties of link exchanges quite popular. A site gets a hyperlink for putting up a reciprocal link. However, if truth be know, it is sweet to own among the links pointing for a site NOT be reciprocal ones. It’s much more natural pattern. In case you site has REALLY good content then other sites will naturally wish to link to it no matter whether you link back and the various search engines are programmed to reward sites that get these one-way links.
There are numerous strategies for getting one-way links. Guest blogging is an efficient example. Find blogs that debate topics where you can give something unique. Maybe a fresh perspective, more information, useful tips according to experience, etc that won’t already covered about the blog. Contact the owner on the blog and offer to offer a guest post but create clear that in exchange you’d want a hyperlink back for a site – and preferably show them what the link would look like.
Don’t Discount the Power of Links On the “Little Guys”
For the previous couple of years, we are undergoing page rank mania. Persons are obsessive about PR (page rank). It looks as if every self-proclaimed SEO guru available is talking concerning the virtues of getting backlinks from sites which includes a PR of 6 or above (PR 6 is taken into account an exceedingly high page rank).
While I tend not to disagree that it is helpful to land a number of PR6 links, it is way very important to receive RELEVANT links from sites that match the content of the site. Many people do not realize the ability of getting links from little niche sites. I can almost guarantee you can experience a lift in search results rankings if you obtain most of these links – and this can be a method which has STAYING POWER.
Buy a Various Links Over a Number of Websites
Variety, variety, variety!! That is my message to you. You do not need ALL your links from PR6 sites or ALL from of them from PR2 sites. You do not need ALL your links to utilize similar wording. You would like many links. One word links, five word links, links that just say “click here,” links that use keyphrases, links that just contain the URL. You desire links embedded inside the structure of natural sentences and natural language. You desire links in headers and lists. You wish a WIDE number of links because this shows a natural pattern and can get you promoted from the rankings, not banned or demoted.
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Posted on 2011 under Search Engines |
People have argued over whether a sub-domain can pass any of its page-rank on to the main domain. Opinion is divided, but the most people seem to think that seo juice and therefore Page-rank, can empower the main domain of your website and with a good linking strategy, pass page-rank to all parts of a website.
That would make good sense, but then nobody seems to know for sure if Google classes a link from a sub-domain to a main domain as an external link.
External links have more weight with respect to search engines than internal links do. Naturally, well structured links with good anchor text in all internal links will help a tiny bit but, well structured in-coming links with well chosen anchor text help much more.
But how do the search engines class sub-domains.
This web design and seo website is a sub-domain of a personal blog about life on the Silver Coast. The personal blog has been left almost dormant for quite a few months and yet overnight it acquired PR2. The web design sub domain is being worked on and built up with articles and backlinks and at exactly the same time acquired the same PR overnight.
Is that a coincidence? It is difficult to argue with the facts here that seemingly Google upgraded a sub-domain due to the work being done on it, and as an extra reward it also upgraded the main domain. There has been no backlink work done with the main domain and no articles published since the middle of December, but apart from that there has been very little activity for quite a while.
This assumption inevitable leads to an anomaly which is that the web design for holiday homes sub-domain on the same site has acquired no PR.
This sub-domain also has been collecting backlinks through the work done on this sub-domain but the critical factor is possibly that this particular sub-domain is only a coule of months old, if that.
So what is going on here? Is the work on the PR2 sub-domain being mirrored by Google in the main domain and the other sub-domain being ignored for being to young? Or is it all just a coincidence? Does anybody actually know how Google accounts for things like this?
Another part of the equation is simply that perhaps the successful sub-domain has more and better quality backlinks at the moment than the other one.
It seems plausible, and quite nice to believe, that Google is rewarding the efforts to market the sub-domain, but the question of how long it should take to get ranking on the other sub-domain will hold another part of the answer.
Posted on 2011 under Search Engines |
While the technology has been around for quite a while, there’s still relatively little information available on click popularity and its role in the
algorithms of search engines. Most experts do know which engines are using it and mention click popularity once in a while, but it seems like everyone is having difficulty estimating just how much a good click popularity rating can improve your search engine ranking.
The only thing that is well-known is that in Direct Hit, the success of your site nearly completely depends on how many clicks your listing attracts. Since this search engine delivers results to MSN and several other clients, knowing the basics of click popularity is vital to every SEO.
Just what part click popularity plays in the algorithms of Yahoo, Altavista and FAST is much harder to say. It does have some effect, but search engine optimization experts disagree over whether that effect is a minor or a major one.
So, if you are reading this article because you want to fare better at Direct Hit, then by all means use the tricks listed below. But if you’re more interested in Yahoo, AV or FAST, my opinion is that the reward from your efforts to improve the click popularity of your site might not be big enough to make the job worth your while.
In order for this article to make sense, you must be able to understand what the term “click popularity” means. Thus, before you begin, please take the time to learn a little about the way click popularity works before reading any further. Of course, if you’re already familiar with the term, you may simply continue reading this article instead.
Ethical ways to improve your search engine ranking
In order to make their click popularity algorithms work, search engines need to be able to identify individual users. If they can’t tell visitors apart, they won’t be able to properly follow what they do and the whole system will collapse.
The two most common methods used to track user behavior are cookies and IP addresses. Most search engines use both of them for maximum accuracy, but some rely solely on IP-based tracking. With these tools not only can they make sure they get the data they want, but they can also weed out any attempts to manipulate the system. However, later we’ll discover that when there’s a will, there’s a way.
The first thing you should do is to make sure that all of the title and META description tags you use accurately represent the contents of the pages they are on. They should also be otherwise “human-friendly” and tuned to attract as many clicks as possible.
Even if you’re not interested in boosting your click popularity, spending some time on ensuring that your META descriptions and titles are in order is a good move. The better your pages look in the search results, the more clicks they will draw and the more traffic your site will get.
Your site should also of course look good and offer content that is relevant to the search so that users will stick around once they have arrived to it. However, the most important thing is that your pages have to load up fast. Most people are still using slow dial-up Internet connections and have very limited patience. If your page does not appear quickly, they’ll use the “Back” button to return to the search results and find another site. Because click popularity SE’s measure the time users spend on the sites they visit, having your visitors “backing out” on you will seriously damage your ranking.
Bending the rules a bit
Now, ensuring that your site looks good in the search results, loads up fast and is otherwise an excellent place to visit is not manipulation, spam or unethical in any way. However, most of the other things you can do to get a better ranking in a system that uses click popularity are. So, if you feel that you don’t want to engage in such activity, I recommend that you stop reading at this point.
Those who wish to continue reading should also note that when you’re doing something the search engine feels is unacceptable, you’re taking the risk of being banned from said engine. To put it bluntly, if you can’t do the time, don’t do the crime.
Now that we have set things straight, let us venture into the dark side. After your page has been accepted into the index of the click popularity search engine, go visit it. Do a couple of casual searches, visit some of the sites for a few of minutes and then come back.
Next, search for your page by using the keyphrase you are trying to get a top ten ranking on. Keep digging until you find your page and then click on its listing to get to your site. When you’ve arrived there, close the browser window and do not visit the search engine at least for an hour or so.
Because your IP address has been logged, do not try to repeat this process until a couple days have passed. Before doing it again, you should also clear out any cookies the search engine might have installed to your system. In Internet Explorer 5, this can be done by clicking Tools -> Internet Options -> Settings -> View Files and deleting all of the files in that folder.
Notice that cookies are also commonly used to store other information, such as passwords and user ID’s of online discussion forums and such. That is why I recommend that you do not attempt playing with these things unless you know what you’re doing and have written all of your user ID’s and passwords down somewhere or remember them.
Naturally, at the rate of one click every two days it might take your page quite a while to get to the top. So, if you happen to have friends, relatives or other acquaintances that have their own computers and are willing to help you, you can instruct them to follow the above instructions and give your page(s) a click every now and then. Just as long as you are using different computers at different locations and remember to clear your cookies, it’s very unlikely that someone at the search engine would notice what you’re doing.
Clicking your own listing and having your friends help you may not be entirely honest, but it isn’t a very serious offense either. Too bad that because you have to keep a long waiting period in between clicks, boosting your ranking in that way is a long and frustrating process. There are easier ways than that, but they’re more risky as well.
One of these faster methods is using non-transparent proxy servers that are open to the public. They will mask your IP-address, which fools the search engine into thinking that you’re someone else than you really are, just as long as you remember to delete any cookies possibly used by the SE and change the proxy server in between clicks.
While the risk of being caught for doing so is minimal, the legality of using proxies without the permission of their owners is unclear and thus I’m not going to discuss this method any further. If you’re interested in it, here is a list of open proxy servers.
A second way that some have used, or at least attempted to use to improve their ranking in search engines that use click popularity is preventing users from using the “Back” button in their browsers.
While this may work, it is a medicine that tends to cure the disease but kill the patient in the process. You might be more successful in search engines that use click popularity and get a few additional visitors because of it, but your overall traffic will decline because this “feature” will annoy people and drive them off your pages. Take my advice and leave the Back button alone.
If you want to play nice, you can get fairly good results just by tuning your site and your descriptions a bit. It won’t produce fast results, but over time it is the most effective way to improve your search engine ranking.
Those who wish to conquer the top spots promptly and aren’t worried about ethical questions or the possibility of being banned might want to look into proxy servers and other ways of artificially inflating click popularity.
However, they should also remember not to get carried away with their “spamming” methods. If a search result normally receives one click per day and suddenly that figure jumps into 10 000 per day, it is the equivalent of calling the SE and begging them to remove your site from the database.
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Posted on 2011 under Search Engines |
Yahoo can still rightfully be called the king of directories, despite the efforts of DMOZ and Looksmart to dethrone it. In recent years, the directory has grown in size, its prices have risen and it has become harder to submit to it.
Even so, a listing at Yahoo continues to be worth all the trouble and money it may take to achieve one. Not only does an Yahoo listing drive highly targeted traffic to your site, but it will also boost your link popularity and Google PageRank.
What is Yahoo?
To define it in one word, Yahoo is a directory. A brief explanation on what directories are and how to submit to them can be found in “Boost your traffic with website directories”. If you’ve already read that piece, feel free to move on. However, if you haven’t, I strongly recommend that you take a look at it now.
As implied above, Yahoo uses a directory structure to classify the sites listed in it. It is run by a group of hired editors who review submissions, process requests to change the way a site is listed and handle other issues involved in maintaining the directory. In addition to the main site, there are several country/region-specific Yahoo’s that list sites directly related to different countries and regions.
These days, there are two ways you can submit to Yahoo. The first one is free, but it is not available to all sites and has other drawbacks as well. The second, Yahoo Express, can be used by (almost) everyone and is fast, but also costs a pretty penny. Here, we’ll cover both and hopefully help you determine which of the two suits your situation better.
The free submission option offered by Yahoo has several limitations. First of all, it is not available in the “commercial directory”. The “commercial directory” consists mostly of the “Business and Economy” category and its subcategories, which are where most commercial sites should be placed.
International Yahoos (for example Yahoo UK & Ireland and Yahoo Australia & NZ) are exceptions to this rule, because they still allow free submissions to the categories under “Business and Economy”. Thus, if you have a commercial site that is targeted at a non-US audience, submitting to the appropriate international Yahoo might be a cost-effective solution.
The second limitation is that the free submission is reserved for non-commercial sites. Hence, even if you have a commercial site that belongs outside the “Business and Economy” category, the only way you’ll be able to get in is through Yahoo Express.
So, what makes one site commercial and another non-commercial in the eyes of Yahoo? If you’re selling a product or a service, you’re commercial. On the other hand, if your site provides a lot of high quality content for free and does not have any banner ads or affiliate programs, you’re non-commercial. Between these two extremes lies a large grey area.
Let’s imagine that you offer a large amount of free information about baseball, but also have one or two banners on each page to cover the hosting fees. Is your site commercial or non-commercial? The answer may depend on who reviews your submission and what mood he is in.
However, generally it can be said that having one banner per page does not make you commercial, just as long as it is clear that the main purpose of your site is to distribute information. But if the editor gets the impression that you’re “in it for the money”, for example from seeing large amounts of links to affiliate programs or multiple banners on each page, your site will be labeled as commercial even if you aren’t actually selling anything.
The worst thing about Yahoo’s free submission is that it is a very slow and unreliable way to get into the directory. Usually it takes several attempts and several months before you’ll be able to get your site listed, so if you’re in a hurry, the free submission is not for you.
With help of the basic submission instructions in the article about website directories and these guidelines from Yahoo, you should be able to submit successfully to the directory. Despite that, sometimes submissions are rejected or left unreviewed by Yahoo editors. Thus, if your site doesn’t appear in the directory within 3-4 weeks of your submission, read the section labeled “Rejected – what now?” from this article for instructions on what to do next.
For those who own a commercial site or lack in patience, Yahoo offers “Yahoo Express”, a paid submission service. In exchange for promising to review your English-language site within a week, Yahoo wants you to pay a $299 ($600 if you have adult content) non-refundable fee. This fee includes one free appeal within 30 days, so if you happen to get rejected, you can fix the problems pointed out to you by Yahoo and try again without having to pay any additional fees.
Remember, this is a review fee and it does not guarantee that your site will be accepted into the directory. The only thing it guarantees is that someone will look at your site within 7 days and decide whether or not it will be added to Yahoo. So, before submitting your site via “Yahoo Express”, make sure that it complies with all of Yahoo’s guidelines.
Unfortunately, simply paying the initial review fee isn’t enough. If you use “Yahoo Express” and are accepted into Yahoo, your site will also be re-reviewed each year on the anniversary date of your site’s inclusion in the directory. This means that you’ll have to pay the $299/$600 review fee once every year, and if you don’t, your site will be removed from the directory.
Additionally, should your site change within the year in a way that makes it ineligible for a Yahoo listing (for example, a lot of broken images and/or links appear), it seems possible that you’ll lose your listing even if you pay the yearly fee.
Naturally, a recurring annual fee would make things very difficult for non-commercial sites that wish to speed up their listing process with Yahoo Express. Paying a one-time review fee might not be out of the question, but having to pay the same fee year after year is usually impossible.
However, the annual fee only applies to sites submitted to the “commercial directory”, which consists mostly of categories under “Business and Economy”. Sites submitted to non-commercial categories do not have to pay the yearly review fee, even if they are submitted using Yahoo Express.
Rejected – What now? (Yahoo Express)
After spending $299 (or $600) to get your site reviewed, it feels pretty bad to receive a rejection E-mail from Yahoo. Should that happen to you, the first thing you must do is to take it easy. You still have the chance to appeal the decision within 30 days, but remember, you only have one appeal.
So, take your time and carefully fix the problems pointed out in the rejection E-mail before appealing. If your appeal is rejected, your submission fee has effectively went down the drain.
Unfortunately, Yahoo doesn’t always give a very specific explanation on why your site has been rejected. Instead, they have a couple of very general reasons that they usually use to justify the rejection. Here are some of them, along with brief explanations on what they mean and what you need to do in order to successfully appeal the decision.
Yahoo says: Lack of content/not enough unique content
Solution: Add more content to your pages. Write new articles, start a message board, add a page where you collect links to other useful resources and so on. Just remember that a message board with no or very little messages is not content, neither is a links page full of affiliate links.
Make sure that the content is of high quality, can be reached easily from your front page and that there is enough of it. Publishing a few of the free articles available on the Internet is not good enough, as Yahoo really wants your content to be unique.
One possible reason for this problem is running a site that allows most of the content to be accessed solely by registered members. The editors will only examine those parts of your site that they can view with ease. If you’re attempting to submit a members-only site, you must include a valid account name and password in your submission. The account must be usable for at least 90 days.
Yahoo says: Lack of backward compatibility with older browsers/doesn’t display correctly
Solution: Make sure that your pages are compatible with older browsers as well as new ones. Yahoo is fairly strict when it comes to this subject, so being very careful and thorough is in order.
Your site must display correctly when viewed with IE 4, Netscape 4 or any higher version of those browsers. Supporting the 3-versions isn’t a bad idea, either. In addition to meeting those demands, you’ll need to support resolutions from 640×480 upwards and be Mac-friendly as well.
However, Yahoo does not require the pages to look as good in Netscape Navigator v4 with 640×480 as they might under Internet Explorer v6 with 1024×768. It is generally OK, if all the graphical bells & whistles are not there when the page is viewed with an older browser or with a lower resolution. Just as long as the design remains intact and the site is usable, you should be fine.
Altering an existing design in a way that makes it work with older browsers, but also preserves its good looks is sometimes impossible. In those cases, you should create a simplified version of the design and allow users the possibility to select between the two.
Again, don’t worry if the “no frills” version doesn’t look as classy as the other one. As long as all the information that can be accessed through the more modern version is also available via the simplified version, you should be fine.
Yahoo says: Already included/not substantially unique
Solution: This rejection notice is often sent to those who are attempting to list a sub-section of a site that is already listed in the directory. If that is the case, your chances of winning an appeal are slim, because Yahoo rarely allows more than one listing per domain. However, appealing and explaining exactly why it would be beneficial for the Yahoo directory to include the page is always worth a shot.
Try to look at the subject from their point of view. Writing an appeal that contains statements such as “it would increase the traffic to my site” is a waste of time. Should other similar sites have more than one listing, pointing them out in your appeal might also be a good idea.
What if your site is not listed in Yahoo, but you are rejected based on this reason? Such a situation may be caused by Yahoo feeling that your site has nothing unique to offer to the directory. Jump to the part labeled “lack of content/not enough unique content” to find the solution for that kind of difficulties.
Yahoo says: Under construction
Solution: Usually caused by broken links, images or “under construction” signs, so addressing the problem should be fairly easy.
You may also be rejected based on this reason if your pages break down when someone uses an older browser to look at them. See “Lack of backward compatibility with older browsers/doesn’t display correctly”.
Yahoo says: No address
Solution: If your site is commercial or if you are applying for a listing in a regional category, you must list your physical address on your site. At the very least, have an “About Us” or “Contact” page that contains your address, but preferably list your address on all of your pages. Giving out your phone number on your site is also a good idea, if you have a dedicated line you can spare.
Those running a home-based business might feel uncomfortable publishing their address on their site and prefer to list a P.O. Box address instead. However, in order to protect consumers from fraud, Yahoo prefers “real” addresses over P.O. Boxes. Some that have used a P.O. Box address have been able to submit successfully, while others say they have been rejected.
Rejected – What now? (Free submission)
When you submit via the Free Submission option and are accepted into the directory, you’ll usually receive an E-mail stating that your site has been listed. Should Yahoo choose to reject your submission instead, it’s extremely unlikely that they’ll E-mail you about it. So, if you don’t hear anything from Yahoo within three or four weeks of your submission, consider your site to be rejected.
Before you being plotting your horrible revenge, check the Yahoo directory one more time to see if your site is listed. Occasionally, Yahoo lists sites that have been submitted via the Free Submission option, but forgets to inform the owner about the decision. Type your domain name (ie. apromotionguide.com) into the search box. If you’re listed in the directory, you’ll show up under “Web Site Matches” – if you’re not, you’ll be listed under “Web Page Matches” or not at all.
Unless you just found your site in the directory, you will have to continue your efforts to get listed. The first step is to once more check your site for problems and then submit it for a second time. Be sure that the aforementioned three to four weeks have passed since your last submission, otherwise you might be seen as attempting to spam the directory.
If your second submission doesn’t produce results within a month, try contacting Yahoo at firstname.lastname@example.org . Send them a polite E-mail in which you ask why your site has not been accepted and what you can do to make it worthy of an Yahoo listing. Remember to include the URL of your site and the name of the category you submitted to in your letter, otherwise they won’t know what submission you are talking about. Also, try to be brief as these people don’t have a lot of time on their hands.
When you E-mail the above address, you will receive this automatic reply. I recommend that you read it first, as it has some instructions that may save you the trouble of contacting them.
Should you be lucky, they might answer to you and explain what you need to do in order to get listed. In the best possible situation they may even immediately list your site. However, in most cases, you will not receive a reply. If you don’t get one within two or three weeks, do not E-mail them again. Instead, simply re-submit your site via the free submission yet again. Only try contacting the E-mail address for a second time if several re-submissions made at four week intervals do not produce results.
If nothing else seems to help, try visiting the Search Engine Forums Yahoo section. There are no Yahoo editors there, but several people who have very much experience of submitting sites to Yahoo visit the forum frequently. Ask them nicely to review your site and they’ll surely tell you how to modify it so that it will finally be admitted into the directory.
Those who are really, really desperate can also try writing a letter to Yahoo. The address is
3420 Central Expressway
Santa Clara, CA 95051, USA
How the search and the ranking system works
As important as it is to gain a listing in Yahoo, you won’t profit much from it if you’re listed in a way that makes it impossible to find your site. In order to be able to make your site more visible, you’ll have to know a thing or two about how Yahoo works.
There are two ways a person can use to find your site at Yahoo. The first is to browse the categories and find the one your site is placed in. The other, often faster way, is to use the search feature located at the top of Yahoo’s front page. In this chapter, we’ll first examine how the order of sites in the categories is determined. After that, we’ll move on to the search feature.
Yahoo arranges the sites in each of the categories with the same, relatively simple method. If you go and take a look, you’ll notice that the sites are listed alphabetically by title. Even though the order is in most cases based on this rule, there are a few exceptions that you should be aware of.
In many categories, there are a handful of sites listed under a heading called “Most popular”. Being located among them has two advantages. One, in addition to that listing, you’ll also get to keep your regular listing under the “Alphabetical” heading.
Two, sites under the “Most popular” heading are above all other sites, excluding possible sponsored ones. This makes it easier for people to find you, especially if the title of your site does not begin with an A, B or C.
So, what decides which site gets a “Most popular” status and which does not? Unfortunately, I’ve been unable to find a truly accurate answer to that question. However, click popularity has been said to play a large part in the process. Also, it has been noticed that the sites under “Most popular” tend to have a few things in common. They’re usually well-known, large sites that have high link popularity and a high Google PageRank.
At the moment, there seems to be no “magic potion” for giving your site “Most popular” status. Fortunately, if you spend time creating a title that begins with a number or a letter that is close to the beginning of the alphabet, you’ll be listed near the top anyhow.
If new information surfaces, I’ll update this article. For now, I suggest working on your click popularity and link popularity / PageRank if you want to become one of the most popular.
This icon is given to your site at the time it gets listed in the directory. The New! sign boosts you to the top of the category, below the Most Popular sites and above the sites that have sunglasses.
The icon lasts for a week, after which it disappears. Unless you have the sunglasses or are listed under Most Popular, you’ll drop down to your appropriate place under the alphabetical listings at this point. Many sites experience a drop in their traffic from Yahoo after the first week, and the New! icon is mostly the reason why.
At the time your site is reviewed for inclusion in the directory, it is also considered as a possible candidate for the sunglasses icon. If the editor reviewing your site thinks that your site is significantly better than the other sites about the same subject, you might get the sunglasses next to your listing.
Should you get the sunglasses, your site will be permanently listed above all of the alphabetical listings. The sunglasses are a fairly permanent thing and are rarely taken away once they are given.
A site may have sunglasses and be listed under Most Popular at the same time. Only sites listed in non-commercial categories can receive the sunglasses.
Having a visible position within your category is good, but the truth is that most visitors use the search feature to find sites. Hence, if you wish to utilize the full potential of your Yahoo listing, you must ensure that your site ranks well when someone performs a search for your most important keywords.
So, how can you boost your ranking at Yahoo’s search feature? The topic is too broad to be covered in this article, but you may (and should) read my article “The ranking algorithm of Yahoo” for some fairly detailed information about the subject.
It’s vital to remember that your ranking is largely determined by the title, description and URL you submit to Yahoo, along with the name of the category you submit to. So, please study this subject before your first submission, as fixing an unsatisfactory listing at a later date is extremely difficult.
That’s it. We’ve now gone over just about everything that I think you should know before you submit to Yahoo. All that is left is to wish you success and patience in your task, because you’re likely to need both.
While this article might make getting listed at Yahoo seem like an impossible task, it is in reality far from it. If you want to read an encouraging real-life success story, take a look at an article that I wrote two years ago when A Promotion Guide finally made it into the big Y.
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Posted on 2010 under Search Engines |
Contextual link building is working with the action to increase specific ecommerce website traffic and Google PR in Google, Yahoo, and Bing. This concept is excellent process to help you gain larger deal rank in the cyberworld just even with a lot competitors with same and relevant contents with yours. Basically, this method is required to invite readers to willingly visit your business website without forcing them.
Proffesional in link building company will certainly know about the potency of a backlinks. These experts are even able to contribute contextual links in articles and press releases. Basically, the backlinks are established into articles by get expected keywords that are relevant to your site, which is to avoid this from appearing out of context. Contextual link building will put the links within author byline which is usually positioned on the end of the post. A good post of links is a different method to illustrate that you have good content.
Contextual link building firm helps promoting your site in suitable method. The company will critically work on your ecommerce website out by creating a set of keywords that make your webpage furthermore distinctive from the other sites in the industry. Afterwards, following the right keywords are built, it is time to construct them to be accurate into your SEO articles. Again, although there is a number strategy you can pick from, this contextual backlinks method is more efficient.
In addition, when you decide to contextual link builder, you can think a little choices obtainable. First of all, you have to make effective keywords, good content to keep your reader fascinated in visiting your web and keep interested to select the backlinks throughout the article. Certainly, this article is vital as it is used to add greatest exposure. So it must be spread specifically. The company that provides Search Engine Optimation service will clearly offer the link constructing services with the target to simply achieve new consumers and build your site in your niche.
Contextual link building provider is provided by hyperlinks building company in many ways. But among the options, to add articles to well-liked article business sites is more distinctive. At last, you can have many choices, like constructing a company weblog that gives contextual link building. You can as well provide your customers with additional information about your business on the blog and operate other backlinks building companies to promote your business website. Whether you want to employ the services provided by contextual link building company, you could permit the company to comprehend your company scheme as well as your web, thus the firm can find the good strategy for advertising. In common, there are two elements that might influence the perfectness of your enterprises. First is the information about your enterprise, then is the summary of your enterprise. Beside that, it is even necessary to check the work progress of the firm by seeking the information from earlier customers. This way, you can learn how the business helps the users to develop and design their webpage. Through the points you get from the study, you can get further about the last result the manufacture able to grant.
Afterward, above a total of Search Engine Optimation corporations spreaded out there, the investigate you have directed will be very useful to help you narrow down the selections. Accordingly, evaluating the services each business provides can be very helpful, from this you can make the choice easier. Contextual link building is a fundamental section in link building campaign, even though the survey and evaluating effort will take much energy, you could know that the energy you have spent is valueable.
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Posted on 2010 under Search Engines |
When you create a new website it will be indexed as soon as the crawlers encounter a link to it. In general, you don’t have to submit any information to search engines because the web is based on links. If there is a page then there must be also some links that point to this page. Otherwise the page is probably not worth indexing. However, there are situations where crawlers can not discover all the pages you have. This is where you can help them with sitemaps.
Sitemap is an XML file with defined structure. It contains information about all the pages of the website. All major search engines provide a way to submit sitemap files. Google, for example, uses Webmasters Tools as a place where you can submit sitemaps.
The main purpose of the sitemap is to inform search engines and crawlers about all the pages you have. Using this information bots, spiders and crawlers can visit pages even if there is no link pointing to them. But there is also another more important function. By submitting a sitemap file you can track how many pages are indexed by the search engine. This information is very important because in the case you find out that not all pages are indexed you may have a problem. In many cases pages with little or no content will not be indexed. This is normal. Less “normal” is when some article page is not indexed. In some cases you have to wait for a while, while in other cases the reason may be duplicate content or any other reason that makes search engine to think that this page is not worth indexing.
You can also add images, videos, code and geo information to the sitemap file. This way you can inform Google, Yahoo and Bing with all the stuff you think is worth indexing. More information about this possibility can be found at the Google Webmaster Central Blog.
Creating a sitemap file is pretty easy. All popular content management systems including WordPress and Joomla have an extension which can automatically create a sitemap file from all the pages of the website. This way you don’t have to worry about the file structure and links. There is also a possibility for websites that have no such automatic solution. There are many scripts that can crawl the site by following internal links. Using this information they create the file which can be submitted to search engines.
Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata. Using the Sitemap protocol does not guarantee that web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.
For bigger websites like the PikiBook articles using a sitemap is a must. For any online business it is a good idea to have the information about the number of indexed pages.
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Posted on 2010 under Search Engines |
Before you can start to optimize your website for Google, Bing or Yahoo it is important to gain a better understanding of each search engine. When you know what they are looking for and also know what they do not want to see, it becomes easier to focus your search engine optimization campaigns. It has been reported that the organic search results on Yahoo will be powered by Bing as from August/September 2010. Only time will tell how this will influence keyword rankings on Yahoo.
Let us firstly have a look at the latest report data regarding the size of the market share that these search engines account for. The market share data that is used in this article has been obtained from the June 2010 report published by comScore. It is very important to be aware of changes in the market place and comScore is a trusted and reputed provider of digital market intelligence.
The percentage market share for June 2010:
Google Sites – 62,6%
Yahoo! Sites – 18,9%
Microsoft Sites – 12,7%
Ask Network – 3,6%
AOL LLC Network – 2,2%
Americans conducted 16.4 billion searches in June 2010, up 3 percent from May 2010. Google Sites accounted for 10.3 billion searches (up 1 percent), followed by Yahoo! Sites with 3.1 billion (up 7 percent), Microsoft Sites with 2.1 billion (up 8 percent), Ask Network with 584 million (up 1 percent), and AOL LLC with 368 million (up 2 percent).
It is very clear from the June 2010 comScore report that Google, Bing and Yahoo are the 3 search engines that you need to focus on. Between them they account for 94.2% of all searches conducted by Americans in June 2010. Google, Bing and Yahoo have clear guidelines for webmasters to follow and we will be taking a closer look at the content guidelines of each search engine.
With the Yahoo organic search result being powered by Bing, optimizing for Bing has become very important. It is vital for you to know all of the technical guidelines for each search engine and to ensure that your website design complies with these guidelines. If the search engine spiders can not crawl your website they can not index or rank it.
Google Website Content Guidelines:
? Every page should be reachable from at least one static link
? Offer a site map to your visitors
? Keep the links on a given page to a reasonable number
? Create a useful, information-rich site and write pages that clearly and accurately describe your content
? Include the words that users would use to find your site in your content
? Try to use text instead of images. The search engine spiders can not read images
? Make sure that your title elements and ALT attributes are descriptive and accurate
? Check for broken links and correct HTML code
? Be careful when using dynamic pages (URL contains a “?” character), not all spiders read dynamic pages
? Make pages primarily for users not search engines
Bing Website Content Guidelines:
? Include words that users might use as search queries in the visible part of your text
? Limit all web pages to a reasonable size, pages with no images should be 150kb or less
? Make sure that each web page is accessible by at least one static link
? Do not put the text that you want indexed within images
? Add a sitemap because links that are embedded in menus, list boxes and similar elements are not accessible to web crawlers
? Each web page should only be from 1 to 3 clicks away from the default web page
? Earn several high quality and authoritative inbound links
Yahoo Website Content Guidelines:
? Create unique and original content of genuine value
? Your web pages should be designed primarily for humans
? Use hyperlinks intended to help people find interesting, related content, when applicable
? Make use of metadata (including titles and description) that accurately describes the contents of a web page
? Practise good web design in general
? Include a HMTL or XML sitemap accessible with a link from your welcome page
What not to do:
? Do not participate in link schemes designed to increase your page’s ranking
? Do not use unauthorized computer programs to submit pages, check rankings, etc
? Avoid hidden text or hidden links
? Do not use cloaking or sneaky redirects
? Do not load pages with irrelevant keywords
? Do not create multiple pages, sub domains or domains with substantially duplicate content
? Do not create pages with malicious behaviour, such as phishing and installing viruses
? Avoid “doorway” pages created just for search engines
? If your site participate in an affiliate program, make sure that your site adds value
? Do not create pages that harm the accuracy, diversity or relevance of search results
? Do not create sites with numerous and unnecessary virtual host names
? Do not use techniques, such as link farms, to artificially increase the number of links to your web page.
When you follow the guidelines provided by the search engines, it is possible to achieve high search engine rankings. You should research the search engines that you want to target with your keyword search optimization, prior to implementing your SEO campaign. It is possible to have keywords that rank high in all three of the search engines simultaneously if you maintain a focused search keyword optimization campaign and follow the guidelines that are provided.
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Posted on 2010 under Search Engines |
The main aim of building a website is so that people can find your website and that you can share your content with the visitors to your site. For this to happen the search engines need to be able to crawl and index your web pages and to include your website in their search results. Spending massive amounts of money on SEO, PPC campaigns and marketing will not help if your website is not designed correctly and if the search engines can not index your site.
In this article we will be looking at some of the basic website design requirements that you need to have in place. Some of these requirements are technical in nature but we will try to keep it simple. Always remember that you need to design your website with the visitor experience in mind and that it should be user friendly. If you focus on the search engines only you may end-up with a website that provides a poor experience for your visitors and this will impact negatively on your conversion rates. Aim to keep a balance between a positive visitor experience and search engine friendly design.
Search Engine Friendly Design Requirements:
1. Make sure that your content can be indexed – Your website content should be in HTML text format in order for the search engines to be able to index it. Images, Flash files and other non-text content is not visible to the search engine spiders and they will not index this content. If you want to use images, flash or video for visual impact on your site, make sure to also include written transcripts or alt attributes that can be indexed by the spiders.
2. Use internal link structures that is easy to crawl – Search engine spiders need to be able to “see” all of the available content on your website and web pages in order to index them. It is very important that you provide a crawlable link structure through the use of internal links on every page or a site map. The search engines will not index web pages that it can not find.
3. Use your keywords in your content – Search engines aim to provide users with the most relevant information based on the search query entered. When they index your web pages they will index them according to the main keywords found and will also rank them in the search results based on these keywords. If you want the search engines to index your web pages correctly, you need to use your main keywords in your content. Effective keyword optimization is essential and you should look at using your keywords at least 3 times in the web page content. Bolding and underlining keywords are also important and the search engines allocate more importance to words or phrases that are bolded or underlined.
4. Use your main keyword in your title tag – Your main keyword should be used in your page title at least once and preferably close to the beginning.
5. Use your keywords in the alt attributes of images – When you use your keywords in the alt attribute of an image on a page it will help with web search and image search on the search engines.
6. Use your main keyword in your website URL – It is very important to include your main keyword in your website URL. This will assist with the correct indexing by search engines and will also help with your keyword ranking on the search results.
7. Do not make use of duplicate content – If the content on your web pages are similar or if you use the same paragraph on multiple pages, the search engines will penalise your website. Search engines will normally not show duplicate content and they focus on original content.
Follow the above guidelines when you design and build your website to ensure that the search engines can index your web pages. The golden rule is to design a website filled with valuable content that can entice people and to always look at adding value to the user. When you build a website that is searchable and that contains high quality and original content, people will link to it and your link building and search engine optimization campaigns will be more effective.
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Posted on 2010 under Search Engines |
It is vital that you understand how people interact with the search engines if you have a website that you want to market and promote through the search engines. When you understand how your target market interacts with the search engines you will be able to focus your search engine optimization strategy and target the correct search phrases.
The search process has evolved over the years but the main principles have remained the same. Billions of searches are conducted monthly using search engines with Google the search engine of choice capturing more than 60% of the market during the first quarter of 2010. Search engines aim to provide users with the most relevant information based on the search query entered and 85% of users find the information that they are looking for when conducting a search.
Search Steps and Processes:
The user experiences the need for an answer, solution or piece of information.
The user creates a search query using words or phrases to describe his or her need.
The user enters this search query into his or her search engine of choice.
The user browses through the results (normally only the top 10).
The user clicks on one of the results that looks like a match.
The user scans the information to determine if it is what he or she is looking for.
If unsatisfied the user will return to the search results to browse the rest of the results.
If none of the results provide the correct information the user will formulate a new search query and start the process again.
Based on results from an April 2010 comScore study Google Sites captured 64.4% of the search market in April 2010 with Yahoo Sites at 17.7% and Microsoft Sites at 11.8%. More than 15.5 Billion searches were conducted in April 2010 by Americans with Google Sites accounting for 10 billion searches. The first 4 ranking positions receive more than 70% of the click-thru traffic with the first 10 ranking positions receiving around 90% of the click-thru traffic.
More people are using search engines to find local businesses and to research a product before purchasing it from a local store. This increase in the use of search engines to find local businesses and products highlights the importance of effective search engine marketing.
How to use this information:
Research search phrases that normal users will enter into the search query to find your business.
Optimize your website for these keywords and phrases.
Build high quality links to your website from respected and relevant sites using your chosen keywords in the anchor text of the links.
Target local search if you provide a product or service that is location driven.
Track and monitor your keyword rankings.
Keep on optimizing your keywords until they reach the top 4 ranking positions and maintain your rankings over time.
Organic search is one of the biggest traffic generators on the Web and search is very popular. Make sure that you implement an effective keyword optimization strategy for your website in order to capture your share of the market. Search engine optimization for your business website is a must and should not be neglected. Being listed in the top search engine results is critical to high visibility and generating targeted traffic to your website.
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Posted on 2010 under Search Engines |
How do you get a new web site listed in Google? Do you need to pay someone to repeatedly submit your sites, or is there a easier way to do it?
The fundamental way to get a site listed in Google is to go to the Google submit a site page, enter your details and then leave the search engine to do its business. But this is inefficient. The pages themselves will tell you that it can take 6 weeks to get listed and once you do, there is very little power in getting listed this way.
You might have seen these adverts for agencies and products that will submit you to the major search engines every month, quarter or whatever. And they charge you quite stacks for it, money that you are wasting. If you are listed in the search engines then they do not need to be reminded that you exist. If you are not listed, then you need to get to the root cause of why you are not listed as opposed to frequently plaguing the search engines by reminding them that you exist.
So, what is it that makes Google and other search engines list certain brand new sites so quickly? My record is a new web site listed and found in the search results in under 2 days, it is not impracticable. And it is a very easy ‘trick’.
Search engines determine the value that they give to a site based on how many links there are pointing to that website. The more links that exist that are pointing to your site the more popular your site is deemed to be. And it is this popularity that makes your website interesting to the search engines and what makes them want to collection you.
Therefore, to get listed on Google quickly (and the other search engines), you need a few links in from ‘authority’ sites. As a website designer I can do this by linking from my own website to a customer’s new website and nearly always see them listed more than the weekend. But, if this is your first and merely web site, that is not an option.
If you have friends who have websites then you could ask them for a link to your website. For getting your web site listed, it is not really worth going to links sites and so on as their link popularity with the search engines is too low.
If you have the Google Toolbar installed this will help here as you can see the Page Rank of the webpage you are looking at. If it is a Page Rank of 3 or above, then you might perhaps expect Google to visit the page within a week. This means that within a week, it will have uncovered a link to your website and been tempted over to your site and you should be listed soon afterwards.
Failing getting a link from a friend’s web site, then you need to work on your link building straight away. It is worth starting this anyway as it will aid your search engine results position as well as getting you listed quicker.
So, to get listed quickly in Google and the other search engines you need to get a few links from Page Ranked websites to your website, but that is another article on its own!
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Written by Keith Lunt
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