Delirium Propaganda

The most optimal way for an online Real Estate agent to succeed is thru rapid lead generation and follow up. And in order to escalate your leads, you must start off with an acceptance of your current traffic and lead conversion ratio.

Ask yourself “How many visitors does it take to get to a lead?”

In fact, when we initially interview a potential client often times the conversion is close to a dismal 200:1. Depending on design features, you should really get at the most 50:1. And probably 30:1 is more like it.

Conversion comes from on page conversion optimization & Keyword representation.

On Page Factors

Most people have heard of search engine Optimization. Few talk about on page conversion optimization.

First of all, this whole concept pre-supposes that you are starting off with a most wanted action (MWA). Sometimes your MWA is Branding, sometimes it is Leads. And many times it is both lead capture and branding that you are asking your website to do.

If Leads are your goal then your call to action is critical. Other features on your page can distract the viewer from your objectives.

On Page factors that may increase or decrease conversion are:

Asking them to sign up (making your call to action clear)
A Johnson Box (these are those tabled boxes that break up your body copy)
Color can attract or distract
Too many buttons
Animation
Offer Placement. Where are you placing your call to action?
Variety of Call to Action
Frequency of your call to action
These are just a few of the attributes that may help your lead count to go way up.

HappyVille Real Estate

There is a reason that studies have found that Pay per Click search engine results often render poor conversion rates. Specificity.

The reason is that you can only use high volume keywords with pay per click (PPC). These high volume keywords are by their nature generalized. They are also the most profitable for the engine. But what may profit the engine does not always profit you. (Thats not to say that PPC doesn’t have its place in a search marketing campaign)

9 times out 10, I am asked to “make my site #1 for “My City real estate”. While this is a worthy objective, it is at best very short sighted. Words like “City real estate”, “city homes”, city condos”, are all high volume in just about any city you research.

However, a successful marketing campaign must employ search engine click thrus that are made up of general & specific “streams of traffic”. This is because traffic is a comprehensive endeavor. You wouldn’t just rent out 1 or 2 of your penthouse units and leave the rest of your 150 unit apartment complex empty? You couldn’t expect profitability would you?

However, this is exactly what most agents do when they go after a few high volume words.

Traffic is made up of the combined visits that come from various inquiries into a search engine.
Each inquiry represents a finite amount of possible traffic determined by the placement in the engine, for a particular keyword phrase.

So long story short, a few keywords aren’t going to make your business. You need a Universe of words in order to get monster traffic and lead conversion.

Additionally, not all keywords or traffic are created equal. Step out of real estate monetarily and imagine yourself as Jeff Bezos at Amazon.com. What would delite you more?

500 visitors that typed in “Books”? Or 500 visitors that typed in “Harry Potter”? Or better yet, “Harry Potter, Sorcerors Stone”? The more specific you get, conversion goes up and the closer you can get to that elusive 1:1 conversion.

The challenge however, is that the more specific you get with our keywords, the less traffic you get. So you need to represent a large amount of these specific keywords that produce low traffic by themselves. But combined, create a large stream of very convertable traffic.

By optimizing your on page factors and your keywords that drive people to your site, you will take your visitor to conversion ratio down to a respectable number.

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On Saturday, Jan. 16, the new German search and seeking engine Ruky has been launched. The new seach engine is reachable under

http://www.ruky.de. In the new Search engine Ruky user can seek and find topic relevant information of the internet and the world wide web.

There exist two ways of seeking for information. At first user can use the direct search function on the main domain. On the other side visitors can go via the directory to searched term and information.

Webmaster can add their own websites for free. Is it possible to advertise, we have different ad-types like flatrate, cost per click(cpc).

And our prices per click are really much less than in comparision to other CPC-System in the internet. To book such kind of advertising you can use the system iWerbs, which is connected with the search engine Ruky.de. Its free to create such advertising campaign and if you want the team of Ruky can create such advertisment campaign for free for you. By the way the search engine Ruky has the current pagerank three.

Ruky has a big directory where user can find structured the information. User can create their own virtual desktop http://vdesk.ruky.de, for example for upload files or to browse in the internet.

Webmaster can add their own websites to the directory by choosing the category and sub-category.

Ruky is always improving the search result and yes the team of Ruky is looking for the future sure to be listed with a lot of term under the top-10 places in the main.

Webmaster can take a html code snippet to add it to their own website. So they have always the search function of the search engine Ruky on their own sites. Visitors can so use this search possibilities without leaving the webmaster websites. In the next time the team of Ruky will integrate a new search function of seeking for videos and songs of the famous media portal in the world wide web. Further an own Ruky email system is planned for the future.

Ruky is a service of RukyWorld. The team is coming from Germany and that seems to be interested. All the powerful search engine founder are coming Silicon valley university. And this market is already very interesting. In the moment there exists a search engine which is the main leader in the world, but who knows, maybe in the future something will be changed.

One trend are semantic search engine and deliver search results which are based on commendation by web user e.g. alexa or other social media portals. And for other website owner is very interesting to high ranged, because over 80% of visitors or customers are coming from search engines.

For more information see also the blog Suchen

Ruky.de Team
Hannover
service@ruky.de
www.ruky.de

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So, you have launched a website with nice content, images, templates, etc.etc. You designed your site to be persuasive enough to make your possible clients do subscribing your products or services you are offering. But then again, you noticed…you got little to zero subscribers. What seems to be the problem?

The truth is, hundreds of thousands of pages are added in the Internet each day that means one certain thing—competition is really great. What are the chances? If you do not strive optimizing your site, possible scenario you might experience is?having a site that is buried by million of pages of your competitors and that meas a lot.

When your business website is overshadowed by your million competitors, that just means you’ve got a little to zero chances to reach your potential or target customers. Whether you are sell products or offering certain services, it is very essential that your site reaches much wider target and that is accomplished through effective search engine optimization.

Search engine optimization ( in case you do not know it yet) is just a way of increasing your authority in the eyes of search engines such as Google or Yahoo! When your site is considered reputable or authoritative, your site has a greater chances to rank higher when queries are done via search engine ( ideally on the first page). That means, your site has a great chance to reach greater number of potential clients who are most likely to subscribe your products or services. SEO play an imperative role on this.

SEO is an ongoing process and means you need to continue optimizing your site every now and then. Results might not be immediate but the moment your site is already optimized, every search engine optimization technique is worth it?you will find it of great value for your business.

Building relevant links. It is important to consider linking to those sites which are highly relevant to yours. Search engines consider sites having relevant links more reputable that those who are just linking and linking without thinking.

Spend more time on back links. Link building can be a time-consuming process and you might not have a luxurious time for it so when you have time, focus on building back links because this is more important. This creates inbound traffics?it drives in bound visitors to your sites. The more the back links you have from related sites, the better chances of improving your site’s conversion rate. This is the reason why one way link building services is becoming more popular today.
Improve links landing page. Traditional link page set up is dead. It does not contribute that much to your site reputation?it might had been before but not anymore because search engines are constantly refining their algorithm in judging the authority of your page. So have your links (this pertains to outbound links) integrated to useful resources such as relevant articles?do not just put your links on a page with just the urls and descriptions of sites you are linking to.

Organic linking. Organic or natural linking is important. So you have to work hard to achieve organic links or those links which are created by individuals who link to you naturally. You can achieve this by making your site valuable?having content, substance which are important to other websites.

Perhaps you are just overwhelmed with other important tasks and doing SEO for your site is impossible to realize. No worries, should that be the case, you can try avail search engine optimization services offered by a number of SEO firm online. Why not try it? It might give a significant contribution to your business progress.

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I just wanted to let you all know that http://www.vmgo.com/ is doing incredibly nicely lately. The site is now a PR5 which means it’s gaining some recognition out there along with people are supporting it.

Alexa.com is at this moment ranking it at 65,353 these days so it finally made it into the top 100,000 most visited and has been there for around 2-3 months now. According to my own stats it is receiving around 10,000 page views a day which is pretty powerful traffic so I had to move the site to it’s own dedicated server with the best ever processor I could get and 4 gig of ram and 160 gig hard drive.

The hard drive was 80 gig before and the database took up the entire hard drive which is the most important reason I moved the site. I expect to have to get an even bigger hard drive in another year or so.

A large amount of the traffic it gets is from india in addition to saudi arabia but it does get 8.2% USA traffic which is up from the last update. I’m not sure why it got so trendy with foreign countries but they seem to like it? I see they search for alot of porn type stuff. HAHA! Who’d of thought?

If you never heard of vmgo.com, you can study about how it works here
http://www.vmgo.com/webmasters.shtml
and
http://www.vmgo.com/about.shtml

I built it all myself about 4-5 years ago using bits and pieces of free scripts I found on the internet. It took me about 2 years of messing around with it to work out alot of bugs I had in the scripts and at this instant it is streamlined and running smoothly.

The concept I had for it came from years of studying google and other search engines and how they ranked pages. I started out as a webmaster and then became a engine optimization professional and all my websites were position top of the results. I made alot of cash because of it.

But I enjoy a worthy challenge so I determined to build my own search engine because at the time there were only a a small number of major search engines out there that had their own database.

So I began studying the search engines and writing down all the problems I had as a webmaster with the method they ranked pages and their sluggishness at indexing pages in their index. After that I came up with ways to sort out those problems in my own search engine.

The first glitch I always had was slow indexing and ranking of pages. So, I designed vmgo.com so you can submit a page for the keyword you choose and it would be indexed right away as soon as you hit the submit button. After that I made it so you can vote your page to the top of the results. Problem fixed. Instantaneous indexing and on the spot #1 ranking. How effortless is that right?

That fixed the complete link popularity crap, PR crap, sandbox, domain bans, etc…

Subsequently my next problem was how to fix the spam problem? So, I simply put a “report spam” link next to every listing that right away removes the link from the results until I check it out. I get an email that lets me know about it with a link to click that unbans the link if it’s not spam. If it is spam, I merely do nothing and that link remains in the database so we see that that url cannot be indexed ever again for that keyword. Easy right?

Spam reports are very precise! People are marvelous at spotting it and don’t mind reporting it. They loathe it! HAHA!

The last problem I seen with google and others was, when you search for something you may perhaps have to go through a couple pages of results before you locate what you are looking for which is somewhat bothersome.

Therefore, my fix was, when you find what you are looking for and click the link, it votes for that page in the results and it moves up in the rankings so the next time you seek for it, it will be higher and you won’t have to go 2-3 pages deep. There are also voting thumbs up and down to vote or demote the links. It’s a very simple technique of sorting the high-quality from the bad results.

I noticed google doing something related to this recently allowing people to vote with their new “search wiki” which is cool except it doesn’t help everybody. It only helps you. Where vmgo’s results change for everybody, helping everybody.

Alot of people have told me that sooner or later people will game the system which is possible but I truly want them to game the system so they can be reported as spam and taken out of the results. Once they are reported as spam, they are banned from submitting that page to that keyword ever again. Problem solved.

I recognize that it is a never ending ongoing work in progress but it’s entertaining and keeps my brains occupied for a little while every day.

If you want to support vmgo.com, please go to the webmasters page and copy a link to your site someplace or add a web search box to your site so people can search vmgo.com from your website. I would genuinely appreciate your support.

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Recent talks of Microsoft trying to buy Yahoo! has made me wonder. While it makes commercial sense to Microsoft, and perhaps Yahoo! shareholders, it makes absolutely no sense to us, the users.

Its common knowledge that in terms of accuracy and speed of search engines, it is rank in the order of Google, Yahoo and Live (or whatever they call it). That is the result of the market share of each company in terms of searches. Will the “merger” of Microsoft and Yahoo searches produce more accurate searches for the “new” company or search engine? Very doubtful indeed.

Mr Icahn’s mind is made up. It is up to minority Yahoo! shareholders to make their voices felt. Microsoft should concentrate on getting their products and services more user-friendly. Update their search algorithm to make it more search friendly (how many times have you searched for something on their platform and decides that Google’s searches produces more accurate results – though it is getting less accurate these days, but that’s another story.), and produce more accurate results?

Why would Microsoft wants Yahoo! ? Due to Yahoo! Mail? Social sites? Advertising potential? I currently use Yahoo! Search Marketing for my ad links. If Microsoft successfully buy Yahoo, I can see the demise of Yahoo as a search engine, and Google totally dominating – not something I would like to see really.

In business sense, Microsoft has done the right move. On the other hand, they will just waste money. Google will just grow stronger and the “new” merged search “giant” will just grow smaller, in terms of advertisement revenue, in terms of search market share. Only one guy will be left laughing.

Press Releases have become one of the most important tasks that every serious internet Marketer has to endure. Failing to publish a good Press Release can represent certain death to any marketing campaign. Every top professional internet Marketer will tell you, the best tool for creating instant Buzz around the internet is writing a Press Release and submitting it to some free sites.

The problem many times isn’t creating the press release but rather finding a suitable place to publish it. It is for that very reason that we have taken the time to create a small list of good Free PR sites that should always be present on your bookmarks.

Free Press Release Distribution Sites

1888 PressRelease.com is a Free Press release distribution service that offers free press release submissions, distribution, samples, writing tips, and a most popular press release service. For a small fee there is an upgrade option that gives your submissions better exposure.

Express-Press-Release.com is another great Free PR website with a Network that comprises of 12 State based PR sites. Currently amongst the oldest PR websites on the internet this is a good option for anyone wanting to get good exposure quickly.

Free-Press-Release.com is much like the other two services that offers a few extra features for paid accounts. This site is really easy to use and the best part it’s free.

I-Newswire.com enables its users to submit Press Releases for free distribution on sites and search engines. There is a premium membership option but the only benefit is having the option of submitting PR with images.

PRBuzz.com is one of my favourite sites since it offers free distribution to search engines, news sites, and blogs. The site is extremely easy to use and all you have to do is write the Press Release and submit it. Everything is totally free.

These are just some of the best Free PR sites that I use, if you search around you’ll find a few more good ones that can be useful.

[tags] free, Press, release, search engines[/tags]

Microsoft is at it again and this time they plan to be the second biggest web advertiser in the world. The Redmond Company presented a very impressive 4 step “10, 20, 30, 40″ plan that will underline their strategy to become a leader in the growing online advertising industry.

The plan is really simple and is aimed to span over the next three to five years. Basically the strategy calls for an increase in the company’s share of internet search, page views, percentage of time spent on the Internet and most importantly, percentage of advertising dollars.

1. 10% of all Internet page views will be on MSN.com and Windows Live email
2. 20% of all time spent online will be at Microsoft website
3. 30% of all Internet searches will be performed on Microsoft/Live
4. 40% of all advertising dollars will be paid to Microsoft

To make this possible Microsoft has stated that it will invest between $1.5 billion to $1.7 billion this year alone in new data centers and servers. Although we can understand the company’s efforts, there are still many obstacles to be overcome and some won’t be that easy. The plan seems rather ambitious and unrealistic in some part, especially when talking about the 40% advertising market. The attention now is on Microsoft to see whether they can pull this off and conquer the second stop for biggest internet advertiser.

[tags] Microsoft, advertiser, internet, dollars, Windows live, MSN.com [/tags]

Link building is one of the most important characteristics in the art of Search Engine Optimization (SEO) and a serious instrument every online business should take into consideration when trying to rank well on search engines like Google, Yahoo or Ask. The more links a site has pointing to it the better it will rank on search results resulting in more visitors and more sales.

One of the most effective approaches to this problem is to have a site submitted to a web directory. An excellent place to start would be the MakeaSearch premium web directory which has a wide range of categories to accommodate nearly all sites imaginable. Another advantage of using a directory is that each site has the opportunity to leave a small description next to their link. This space could be used to write a paragraph containing useful information that would describe the business and the services offered.

The MakeaSearch directory is the best place to start any link building or advertising campaign since they boast such competitive prices and outstanding quality. Submitting a site is extremely easy and only takes a few minutes. Don’t wait any longer, start today and take advantage of superior search engine rankings that will drive hundreds of customers to your site.

[tags] web, directory, makeasearch, google, yahoo, ask, link, SEO, search engine, optimization [/tags]

Many people wonder how some webmasters know when a domain name is about to be deleted. The truth is that there is a tool that searches the internet and returns a list of domains that are in the process of being deleted. When this happens webmasters call it a dropped domain.

Such domains can prove to be very valuable since many still carry the original Page Rank value from Google. Instead of working hard developing a site for months you can get a domain with a high Page Rank already present. Doing this is fraud in my opinion especially when the main idea behind the scam is to sell cheap links to unsuspecting customers. People buying these links often don’t know that the Page Rank is in a sense false and that Google might correct the value by removing or even banning the domain.

I’m only posting this information here for educational purposes. If you buy normal text links from blogs or sites, which I disagree with, you best use services like the WayBackMachine to see how the site has changed over the past months. If the site in question looks totally different from what it did a few months prior you are being cheated and are advised not to buy these links.

Internet and computer technology is very much advanced now and it has made it very much easier for the businessmen to run their business with the help of marketing. In internet marketing email marketing is a very good way and it is a type of direct marketing. In this type of marketing electric males are used to advertise the products and business. There are a number of different companies in the world that are offering and providing their marketing services and anhosting and lunarpages are one of them. For the product base website, quality web templates are required.

[tags] dropped domains, domains, WayBackMachine [/tags]

RapidShare is a German owned file hosting site that operates from Switzerland. Currently revenue is generated by the subscriptions of paying (Premium) users. It operates as both a pay and free service (with many limitations), allowing any user to upload files of up to 100 MB. The user is then supplied with a unique download URL, which locates the file and enables anyone with whom the uploader shares it to download the file.

Finding RapidShare files can be quite hard since there isn’t a search function available on the site with this feature. Luckily that won’t be a big problem since all stored files contain the RapidShare URL (example: http://rapidshare.com/Filename.rar).

A few days ago I wrote a post on how to search for media files using Google. The principal used is nearly the same, all you have to do is change a few parameters. So how do we use Google to find these files? Very simple.

Search all files on rapidshare:

.* site:rapidshare.com

Search for all media files on rapidshare:

+inurl:avi|mpg|wmv site:rapidshare.com

Search all music files:

+inurl:wma|mp3|ogg site:rapidshare.com

Use this string to search for “pavarotti” wma and mp3 files, from the site rapidshare.com:

+inurl:wma|mp3|ogg site:rapidshare.com pavarotti

It’s really that simple. If you know any more search strings that should be on this list please leave a comment.
[tags]rapidshare, comment, wma, mp3, pavarotti, avi, mpg, German [/tags]