Delirium Propaganda

In a recent talk before the Streaming Media East Conference, on how to turn out videos rapidly and in quantity, Louis Broom Manager of SMSGH World Wide Creative Services Division of Microsoft, emphasized that other factors besides just technical innovations are involved in rapid video production.

Effect resource allocation is essential when trying to achieve top production speed. One way, that Broom allocates resources effectively, is to preproduce many of the complex motion graphics which he will then incorporate into his demo videos. He delegates this responsibility to a lab in North Carolina that specializes in this very area of production.

Broom then went on to emphasize that an essential time saver is the determination, made ahead of time, of the impact they and the company want the video to make. What audience is being targeted? What does the audience need to get out of the video? After answering these questions, they can properly allocate resources.

If a company comes in with a really important project, that targets a specific audience that needs a high quality presentation, then Broom’s company will allocate more resources. But if an organization comes a long with a low priority project, to make an informational demo movie about doing something which isn’t life saving, etc. then even if they demand a Hollywood Motion picture quality video, Broom’s company will encourage then to vastly tune down their expectations and make the video they need.

One important implication of this preshoot analysis of expectations, is that rapid video production involves close collaboration and partnering with the client, in order to help him achieve the goals he is really interested in accomplishing, and not the goals he thinks he needs to reach.

One organization, for example that had worked hard for many years, and had, as it were, climbed the mountain of success, actually wanted to shoot a video scene on the top of Mt. Renier, to crate a visible symbol of their success. They didn’t even have the money for such an undertaking . So the staff at SMSGH convinced them to make the shoot in a studio room with the simulation of the mountain, and this ultimately satisfied them, and was accounted as a studio success. [/spin[

[spin] Broom subsequently went on to make a related point in a different way. He contrasted the amateur and professional videographer. The amateur will set an old person in a wheel chair and push them off the cliff to get a good shot. The pro would never shoot such a scene unless it came along in real life. The point is that part of the process of rapid video production, is integration of the project with real world priorities. So recapping, by having a targeted goal, a targeted audience and accurate expectations of the needed impact, it becomes possible to rapidly calibrate the amount of resources needed for a given project. The resources and time saved in one project will then be diverted to assist the completion of another project.

Thanks to Winmax Video of California for presenting this report. Winmax is a Video Production company producing corporate videos, trade show video , restaurant video, and other business videos, with a rapid turn around time.

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