It seems that Google as officially made a moved to the in-game advertising market. Representing one of the few niches still left untouched by the search giant, in-game advertising might just be brought to the spot light after this latest acquisition. According to a Red Herring reports, Google has acquired Adscape Media for $23 million. Both companies have been keeping a lid on the exact facts and none have made a public announcement as of yet but if rumors are true one thing is certain, gaming as we know it is about to undergo some changes. As a moderate gamer I still don’t have a set opinion on this subject so I guess I’ll have to wait and see.
[tags]gaming, Google, Adscape Media [/tags]
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