Delirium Propaganda

For businesses that would like to make a corporate or trade video, but only have so much money in their budget, or for corporations that wish to control the captions and narration of their video, Winmax Video has a program just right for their needs. Winmax will lend their video expertise and their studios to compile and edit professional videos, with a script and captions that the customer creates.

The Winmax service meets the needs of businesses, to control the content of their video, and to save the cost of the professional script writing.

However, when beginning to create a video script or narrative, it is important that your business or corporation seriously consider the type of script you want. It is important to realize that there is not just one approach to creating a successful video script. There are a number of different models, or templates, that can effectively make a successful trade show video, corporate video, or general business video script.

One template is the branding template. In the branding or corporate image template, the video will not be attempting to present every little detail, or a lot about the history of the company. The branding video, is designed to portray the essential image of ethos of the company in a way that will appeal to the viewer and make him want to know more.

One example of a branding video is the SyncroFlo trade show video seen on the website of Winmax Video Production. As you can see from the video, the essential step in creating such a video is to pinpoint what is the most important essence of your company, and or what it does for the public. Then it is possible to decide how to create a narrative appropriate to the task.

SyncroFlo creates and installs a large device which synchronizes and regulates the flow of liquids through pipes and tubes, and it has many applications in industry. The equipment is used throughout the world. So, the essential service of this product is synchronized flow of liquids.

This essential point is conveyed in just four captions: “Single source responsibility and performance guarantee.” “SynchroFlo Professionals make solutions of problems,” “Not limited to any part or manufacturer,” “Installed in 60 countries.”

With that goal in mind, and four captions decided upon, all the rest of the branding is done through the video imagery and the music As a result, the video was compiled without the cost of an onsite video shoot. The company was able to send a small amount of narrative and still digital photos through FTP transfer, and Winmax Video’s studios did the rest.

The central theme of synchronized flow is conveyed through the music and timing of the photo arrangements. The music contains an incessant beat conveying the sense of second to second industrial activity. One can picture the opening and closing of valves at precise moments to maintain the synchronized flow, just as the music proceeds without missing a beat.

The video features the main product, an assembly of industrial sized piping with a regulator, which can be made to any specification, and regulates liquid flow. The piping-regulator assembly is colored sometimes in red and sometimes in blue. We see the image of the machine featured centrally throughout the video. This unifying image is interspersed with pictures of factory workers examining individual details of the piping system. One man has his hand in a pipe. Another man is measuring the diameter of a pipe, as the pipe regulating system is being assembled. Twice, both at the beginning and at the end of the video we see the finished regulator assembly being crated for shipment to its destination. And a number of times, we see images conveying global distribution, such as a map of the world with lights showing locations where the product is in use.

Both at the beginning and at the end of the video, the full name of the company is displayed along with the web site address. The company name is displayed again in the middle of the video, and the phone number is displayed at the end.

This is the branding video template. It includes an intro which presents the company name, and could also include a compelling reason to watch the video, such “The next 2 minutes will present information that might be very valuable for your company.” It includes a closing, which present contact info, and might also include a call to action. “Contact us today,” etc.
And it includes the body, which presents the essential image or ethos of the company in a compelling way which includes narrative, imagery and music.

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