Delirium Propaganda

A phrase or word that closely defines the topic of the document is called a keyword. For example, if the keyword of an article or a webpage is ‘African elephants’ then the different combinations of words like ‘elephants’, ‘African elephants’ and ‘African elephant’ etc are likely to be designated as the keywords of that article or web page. The percentage of the words in an article, document or a web page that are keywords in a particular topic is called keyword density. In order to rank the pages about the subject, keyword density was primarily used by search engines in the earlier days of the internet. This caused people to use these keywords as many times as possible in a web page.

To find the keyword density of an article or a page, you can divide the total number of words with total number of times a keyword is used in the topic. For example, in a 200 word articles if the keyword elephants appeared 20 times then the keyword density of the article will be 10%. But for keyword phrases, the formula can be tricky as the individual words in the phrase are counted and the whole phrase is not considered as a single term. So, if the term African elephants appear 20 times in a 200 word article then the keyword density is considered to be 20% rather than 10% by some search engines.

The ranking of the page may be penalized by some search filters if the density is too high because the articles or web pages that have extremely high keyword density are considered to be spam. Although different companies may have different density for a keyword most search engines allow about 5% as the maximum keyword density. Keyword stuffing is the name given to the situation when dozens of keywords are used in order to boost the ratings of a web page. But this should be avoided as it can cause stuffing penalties.

Another reason that supports low keyword density is that an easily readable and aesthetically pleasing article is created when low density is used. It is considered better that writers avoid the usage of the same phrase or word within the same ten words according to various works on style and grammar used in English language. One can stick to this common rule in order to avoid keyword overuse.

In many search engine operations, keywords play an important part but these days they are not used as a primary source in order to rank a page. Today, customers are charged for high rankings as some search engines work like advertising agencies. Some search engines use the popularity of the website to rank the web pages and in a given period, the highest pages that receive the most number of hits are awarded.

Sometimes word counting mathematics can be time consuming or difficult. In this case, online tools can be used in order to determine keyword density. Calculators are offered by many websites that access the keyword density and provide the calculations quickly and the answer is given in the form of a percentage. Keyword frequency can also be calculated by some word processing programs. Thus, these calculating tools can be useful to calculate density if somebody is writing quickly so that it attracts useful attention and search engines are not overwhelmed.

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