One of the baddest things that can happen to your website is to have an internet user try to locate your site using a search engines and encounter a ěpage not foundî or a ě404î error screen simply because you changed or retired your old URLís SERP position for a new one, and you forgot to provide a way for your website visitors to get redirected to your new URL.
This can be disastrous for your business as this can have a negative effect on your image. Keep in mind that it is very easy for them to go to another, more accessible and easier to find business. One thing you can do to prevent this from happening is by providing them with a 301 redirect that will basically lead them to your new URL even if they try to access your old URL found on search engines.
What is a 301 Redirect?
Before anything else, we first need to discuss what a 301 redirect is in order for you to get a better idea as to what steps you need to take for the entire process.
A 301 redirect, or a permanent URL move, is actually the very best, and the only acceptable means of redirecting URLs or web sites from the search engine point of view. Using other types of redirecting can bring you in trouble with many of the search engines, so if you want to be able to preserve your search engine rankings, make sure to use this type of redirect for your website.
When do you need to use a 301 Redirect?
When you decide to retire your old URL, or change your old URLís SERP position to a new one wherein you may need to move pages around or change the names of your files while preserving your siteís page ranking in search engines, then this is the time that you should use the 301 redirect since it can do exactly that for you. Using the 301 redirect basically tell the search engines that all links currently on the web will now belong to the new web site.
This is also a great tool for you to use if you want to be able to consolidate websites and avoid duplication. This is useful when you have affiliate sitesí IDís linked to your websites unique URL since you will be able to let the search engine crawlers know that these affiliate sites are actually the same page. This can actually better your siteís search engine page rankings sine you get credited for the other affiliated links to your site, while preventing the search engine spiders from indexing them, creating duplicate contents in its database.
How do you use 301 redirect
There are several ways to use the 301 redirect, depending on what you need and the target of your redirect. The most common type is to redirect your old URL to a new one. All you need to do is to simply go to the control panel of your web hostís page, and select the ěredirectî option there. Simply fill in the blanks with the needed information and select the ěpermanentî redirect option to activate the 301 redirect.
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