Delirium Propaganda

We all know that good search engine ranking is the lifeblood of an online business. Without good rankings, an online business has to pay way too much for traffic, or get only a small trickle of visitors. But what happens when someone finds your good work too much to compete with and tries to undo what you’ve been able to do? First thing to remember here is that negative S.E.O. is almost all the time malicious in the sense it is aimed at knocking your website out of its place in the search engine rankings. Most SEO efforts are focused on improving rankings in search engine results, but negative SEO (also called adverse SEO). One way to accomplish that is by using techniques that are referred to as negative search engine optimization. Some say the negative SEO isn’t even possible.

Matt Cutts a senior engineer with Google says “I won’t go out on a limb and say it’s impossible. But Google bowling is much more inviting as an idea than it is in practice.” Google bowling is when a person or company artificially posts thousands of links to a competing site in a very short time. Links to a site are a good thing, but if they show up all at once, that is a red flag to the search engines and they may penalize rather than reward that many incoming links. You can, by not being familiar with good SEO practices, do this to yourself. Don’t buy into link farms; don’t throw up hundred or thousand page sites overnight. Any of these practices will land you in big trouble with the search engines and are not good S.E.O. practices for any site hoping to rank well in the long term, and thus can have a negative effect when used on competitor’s sites. One other “negative” SEO technique is to post a large number of new pages that push bad comments about your company deeper into the ranks, although this more closely resembles classic search engine optimization techniques because it is focused on improving the rank of certain pages, though at the expense of other ones that currently rank higher.

Let us say you have people who are good at writing content for your site and get good search results for their work, so you rank well. Someone comes along and make a critical comment about your company. Those show up at the top of some of the search pages. You set your copy writers to work posting articles on the same subject as the critical pages and those critical pages get pushed down in the rankings. There are many ways to “skin a cat” and the same goes for the talented people who populate the web. Keep your sites safe from negative SEO by staying alert to the tactics mention here. For more information about these and similar negative SEO tactics,

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