Delirium Propaganda

Internet marketing is a great profession. There’s nothing better than building a web site, marketing it a little bit, sitting back, and watching the orders come flooding in.

And in the arsenal of Internet marketing tools, there are none so satisfying as Search Engine Optimization and Search Engine Marketing methods! Why is that? Because SEO is free, for the most part. Not only is it free, but it is continuous and targeted. By that I mean, you can put forth a finite amount of effort and continue to reap results for years to come. And of course, I mean targeted because your prospects pre-qualify themselves by going to the search engines and actively searching for whatever they are looking for.

Thus you know that if someone found your web site from the search engines, then they are actively looking for exactly what you are offering.

The problem with search engine marketing is that its unpredictable and difficult. There is no real right way to do it. Sure, there are a lot of industry best practices to follow, but these change so often that it’s often hard to keep track of them all!

So I’ve decided to cut through the muck today and explain the most important part of SEO. What is that? It’s pretty simple actually. The most important part of SEO is linking.

The major search engines have a long list of things that they use to determine how to rank a web site. But the most important thing is links, by and large. Think of links as “votes”. If another site links to you, then they are in essence “voting” for your site.

Then, the site with the most votes gets ranked the highest (usually, but not always…see, its tricky!).

So what you want to do is convince as many sites as possible to link to you. There is many ways to do this. You can offer them something…like an eBook or free video in exchange for a link. You could pay them to link to you, but the major search engines don’t like that and it can get you into trouble.

Finally, you can go out and create the links yourself, which is what you will probably end up doing. There are a number of ways to do this, like article writing. You can write articles, like this one, and post them to article directories. Most article directories allow you to post a signature file at the end with 2-3 links in it. That is where you put your links to your site.

There are many other different methods of creating links, but article marketing is one of the safest. You see, if you build links too quickly, the search engines can get angry. The best way to do it is slowly but surely, and that’s why article marketing is perfect, because you can only write so many articles at once!

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